Spotlight - Heather Petry
My name is Heather Petry. I am a WISC Member and very excited to
meet you all. Throughout my 15 year career, I have held various
positions in marketing and sports marketing.
Currently I am working as the Director of Strategic
Business and Brand Management for Evernham Management
and Evernham Motorsports, a professional motorsports organization
competing in NASCAR.
my career with various advertising agency internships and immediately
knew I wanted to manage all aspects of a brand and work on an international
playing field. I initially sought out an international company (close
to home) with a premier status in their industry, STIHL. Early in
my career I held progressive positions in advertising, sales promotion
and marketing at Stihl Inc. and their US headquarters in Virginia
Beach, VA. My work at Stihl evolved into the development and management
of the STIHL Timbersports Series, an evergreen
program for more than 20 years on ESPN. I
developed the sports marketing platform for STIHL including
athlete representation, endorsements and grassroots marketing programs,
integrated promotions and leadership positions in outdoor sports
and NASCAR. In addition to these responsibilities
I developed retail merchandising and sales promotion programs in
addition to working cross-functionally in corporate media relations.
exposure to NASCAR while at Stihl led me to my current environment
in Charlotte, North Carolina. In 2001, I was asked by Ray Evernham
the CEO of Evernham Motorsports to come and build his newly formed
NASCAR organization as the Director of Marketing Services.
This was the team that would return DaimlerChrysler’s performance
brand Dodge brand back to racing after a 20+ year absence from Cup
racing. We built the infrastructure and partnerships which today
boasts a blue chip family of partners, top drivers/athletes, and
a multi-million dollar licensing business.
position now allows me to be more forward thinking, develop, alongside
the CEO, a corporate social conscience, manage a charitable foundation
and explore paths for diversification and growth for the organization.
a B.B.A. with a major in Marketing, and a concentration in Advertising.
I completed my undergraduate work in Paris, France. I have traveled
all over the world, and due to my family’s work, I have been
exposed to creating change in developing nations through education
and culture development. I am training for my second marathon in
2005 and will run the NYC Marathon on November
6. My family now lives on the west coast – so ultimately I’ll
be westward bound.
here to JOIN NOW and network with ALL our members!