Member Spotlight - Ketra Armstrong, Ph. D.

Dr. Ketra L. Armstrong is currently in her third year as an Associate Professor and the Director of the Graduate Program in Sport Management at California State University, Long Beach (CSULB). She teaches the Foundations of Sport Management and Research Methods courses and she supervises the student capstone projects.

Prior to her arrival at CSULB, Dr. Armstrong taught Sport Management courses at The Ohio State University, located in Columbus, OH where she received tenure and promotion. Her research specialization is sport marketing/sport consumer behavior, and her research has been featured in numerous journals: Journal of Sport Management, Sport Management Review, International Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport Behavior, Journal of Sport and Social Issues, Women in Sport and Physical Activity Journal, Journal of Black Psychology, Quest, Academic Athletic Journal, The Black Coaches Association Journal, The Physical Educator, and Future Focus,. Dr. Armstrong co-authored a manuscript that received the 2004 Outstanding Research Award by the Sport Marketing Association. She has conducted research for Essence Magazine on Black Women’s Fitness, and in 2002 she received the Young Professional Award from the American Association of Active Lifestyle and Fitness.

In addition to Dr. Armstrong’s scholarly pursuits, she has amassed a wealth of practical experience in the Sport Industry. She is a former Division I athlete (basketball player), Division I collegiate women’s basketball coach, and athletic administrator. Over the years, she has performed integral roles in the research, management, marketing, and/or media relations for numerous national and international sport events (i.e., Summer Olympic Games, Ghana Olympic Committee, NCAA Championships and Events, National Hockey League, Professional Women’s Basketball, Professional Arena Football, Professional Lacrosse, Black College Sports, and Southeastern Conference Championships and Events) and various youth and community sport events. Dr. Armstrong is also a consultant to universities and sport organizations in Africa and the Caribbean.

Dr. Armstrong is a free-lance sport journalist. During her stint at Ohio State, she produced and hosted the sport segment of a weekly news-magazine radio show that aired in Columbus, OH; served as the sports anchor for local morning radio show in Columbus, Ohio; assisted CBS Sports and Fox Sports with statistics and commercial time-outs for televised women's basketball games; and served as the writer and talent for Ohio State women's basketball coach’s show. She currently serves as the color analyst for Long Beach State Women’s Basketball.

Dr. Armstrong is the President-Elect for the National Association for Girls and Women in Sport. She served the Association previously as Vice President for Marketing and is also a former board member of the National Women’s Hall of Fame. You can find out more about Dr. Armstrong and her work by logging on to the CSULB Graduate Program in Sport Management at www.csulb.edu/sportmanagement.

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