Spotlight - Ketra Armstrong, Ph. D.
Ketra L. Armstrong is currently in
her third year as an Associate Professor and the Director
of the Graduate Program in Sport Management at California State
University, Long Beach (CSULB). She teaches the Foundations
of Sport Management and Research Methods courses and she supervises
the student capstone projects.
to her arrival at CSULB, Dr. Armstrong taught Sport Management courses
at The Ohio State University, located in Columbus, OH where she
received tenure and promotion. Her research specialization is sport
marketing/sport consumer behavior, and her research has been featured
in numerous journals: Journal of Sport Management, Sport Management
Review, International Journal of Sport Management, Sport Marketing
Quarterly, Journal of Sport Behavior, Journal of Sport and Social
Issues, Women in Sport and Physical Activity Journal, Journal of
Black Psychology, Quest, Academic Athletic Journal, The Black Coaches
Association Journal, The Physical Educator, and Future Focus,. Dr.
Armstrong co-authored a manuscript that received the 2004 Outstanding
Research Award by the Sport Marketing Association. She has conducted
research for Essence Magazine on Black Women’s Fitness, and
in 2002 she received the Young Professional Award from the American
Association of Active Lifestyle and Fitness.
In addition to Dr. Armstrong’s scholarly pursuits, she has
amassed a wealth of practical experience in the Sport Industry.
She is a former Division I athlete (basketball player),
Division I collegiate women’s basketball coach, and athletic
administrator. Over the years, she has performed integral
roles in the research, management, marketing, and/or media relations
for numerous national and international sport events (i.e., Summer
Olympic Games, Ghana Olympic Committee, NCAA Championships and Events,
National Hockey League, Professional Women’s Basketball, Professional
Arena Football, Professional Lacrosse, Black College Sports, and
Southeastern Conference Championships and Events) and various youth
and community sport events. Dr. Armstrong is also a consultant to
universities and sport organizations in Africa and the Caribbean.
Armstrong is a free-lance sport journalist. During
her stint at Ohio State, she produced and hosted the sport segment
of a weekly news-magazine radio show that aired in Columbus, OH;
served as the sports anchor for local morning radio
show in Columbus, Ohio; assisted CBS Sports and Fox Sports with
statistics and commercial time-outs for televised women's basketball
games; and served as the writer and talent for Ohio State women's
basketball coach’s show. She currently serves as the color
analyst for Long Beach State Women’s Basketball.
Dr. Armstrong is the President-Elect
for the National Association for Girls and Women in Sport.
She served the Association previously as Vice President
for Marketing and is also a former board member of the National
Women’s Hall of Fame. You can find out more about Dr. Armstrong
and her work by logging on to the CSULB Graduate Program in Sport
Management at www.csulb.edu/sportmanagement.
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